Face First Media has just relaunched the largest Mega-Wall Billboard at the N3 gateway entrance to the Durban Central Business District (CBD). This massive 24-hour illuminated Wall Sign offers high impact exposure to all inbound traffic along the busiest and most important highway into the City. “In addition to the other Mega Sky Signs in our CBD premier holding, we are now able to offer advertisers even more engaging and unsurpassed brand awareness by dominating the skyline”, says Stevan Wilken, Face First Media’s Managing Director. “We are excited to have signed this 330 square meter site and remain focussed on our strategy of offering bold and pioneering opportunities with a noticeable power and influence in the Out of Home Space”.
While there is a tendency for media owners in a low-growth economic environment to consolidate and pause their development programme, Stevan points out that “Out of Home Media remains a solid and proven media format for geographical targeting that can engage a particular audience in a more effective manner than on-line media potentially can”. “We have therefore remained strategic in acquiring high-impact sites such as this Entrance Wall Sign in the Durban CBD. During the lock-down we also introduced a trio of LED Digital Super Signs on all incoming highways into Durban to lead the way in offering full digital coverage on the N3, N2 and M4”, Mr. Wilken explains.
At almost four times the size of a Super Sign and directly angled to the main traffic flows, this exceptional Mega Wall Sign offers unmatched brand visibility along the most receptive stretch of the N3 highway where vast volumes of traffic is slowing down and are being channelled into one of the busiest zones of the Inner City where taxi’s, busses and the trains cross-offer. “We are excited to offer this extraordinary site as we prepare for a rebound of the South African economy and gear ourselves for an increased demand for high impact Out-of-Home sites. We see this site as a springboard for brands to not only stand-out but re-engage their audiences with eye-catching content for deep-seated message receptibility”, Stevan concludes.
Statement by: Face First Media 1 April 2021